REAL-TIME
CLASSIFIER
Go deeper with real-time,
page-level classification.
AD EXCHANGE
At the heart of the CONTEXTWEB Ad Exchange is a patented contextual technology referred to as our Real-Time Classifier (RTC).
RTC scans each individual page of content presented to the exchange and categorizes that content into over 400 IAB-compliant content categories. This refined categorization ensures that an ad is placed where an identified audience consuming very specific content can be targeted.
The Driving Principles of Our Contextual Taxonomy
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Categories are based on user interest versus solely on semantics to ensure actionable
results. -
Categories need to contain the appropriate level of granularity to maintain the balance.
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Best-in-class category taxonomy should be reflected in a tree, not a graph, for efficient
targeting. -
Categories are mutually exclusive to avoid overlap and ensure precise targeting.
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Categories are extensible to self-learn and evolve as content evolves.
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Categories need to include blocked categories to ensure safety.
All of these capabilities raise the likelihood of increased digital campaign performance - whether that performance is measured through click-through rates, conversions, or brand lift.
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