AUDIENCE
The most relevant audience
delivered at scale.
MEDIA SOLUTIONS
It all starts with audience, the “Who” you need to reach. Whatever your audience needs may be, CONTEXTWEB delivers prime opportunities to create targets matched to your goals. Only CONTEXTWEB brings audience targeting into context – helping you identify audience not only by core demos and characteristics, but also by where they are consuming content. This significantly enhances your reach.
Finding Audience
CONTEXTWEB maintains direct integrations with leading audience platforms in order to drive efficiencies and help clients access the most engaged, relevant audience segments. Our integrated audience solution encompasses more than 7,000 offline and online audience attributes that cover:
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Audience Providers
System Data
Scaling Audience
The advanced targeting capabilities of CONTEXTWEB enable you to reach the most relevant users at scale. Moreover, our unique publisher footprint means that you’ll find audience across the short and long tail, which you won’t find anywhere else. With the ability to find your audience based on more than 7,000 offline and online audience attributes comes the knowledge of content consumption patterns across billons of impressions. This level of deep intelligence makes it possible to create refined, statistically significant content channels to scale your audience across 400+ content categories. CONTEXTWEB calls these custom content channels Hotspots, and they can help scale your advertising opportunities more than 200%.
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