PUBLISHERS

The Simple Way To MAXIMIZE Your Ad Revenue Where You:

1. Name Your Own Price: With CONTEXTWEB, you can name your own price unlike many other ad networks that give you no control of your pricing options. That is why we guarantee that you receive 100% of your AskPrice for each sold impression.

2. Beat Your Current eCPM: When advertisers on the CONTEXTWEB Ad Exchange do not meet your AskPrice, they compete to beat your current eCPM that you are receiving from other ad networks like Google AdSense with the PerformancePrice.

3. Maximize Your Revenue & Limit Your Risk: If advertisers on the CONTEXTWEB Ad Exchange do not beat your current eCPM from your other ad networks, it will automatically be sent to your backup ad networks like Google AdSense. This guarantees that you'll always make more money and never less when you work with CONTEXTWEB.

  

	CONTEXTWEB	Google AdSense™	Other Ad Networks
Publisher Pricing Controls	Publisher Paid 100% of their AskPrice™	Undisclosed Revenue Share	40-70% Revenue Share
Publishers Payment Terms	Monthly, net 45	Monthly, net 30	Monthly 25-90 days
Minimum amount for Payment	$50	$100	$50 - $100
Contextualization Technology	Real-time page-level scan for each impression	Periodic spidering process	None
Types of Ads	Graphical, Rich Media and Text	Primarily Text	Graphical and Rich Media
Participating Advertisers	Large Brands and Ad Agencies	Direct Response Marketers	Small DR to Larger Brands
Minimum Publisher Size	None	None	Usually 50k monthly views
Toll-Free support	Yes	No	Sometimes