CREATIVE
Express yourself
any way you like.
MEDIA SOLUTIONS
Go from interesting to engaging. Helping clients build a compelling creative story is a core strength of the CONTEXTWEB Media Solutions teams. We recognize the important role high-quality, well-executed ad creative plays in your overall performance. Also, to ensure success, our teams work with you to provide the best creative options for your campaign goals.
Unleash Your Creativity with CONTEXTWEB
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Creative Solutions
High engagement opportunities that help you create a brand experience inside your ad, including:
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Added Benefits and Value
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View Creative Specs
Leaderboard
- Size: 728 x 90 pixels
- Maximum file size: 50k
- Creative Formats: JPG, GIF, HTML, SWF
- Border:Positively identifiable border required
- Looping/Animation Limit: 3 loop limit within a maximum of 30 seconds of animation on-load. Maximum of 4 minutes of animation upon user-click.
- Audio must be user initiated; click or rollover.
Skyscraper and Wide Skyscraper
- Sizes: Skyscraper 120 x 600 pixels, Wide Skyscraper 160 x 600 pixels
- Maximum file size: 50k
- Creative Formats: JPG, GIF, SWF, HTML
- Border:Positively identifiable border required
- Looping/Animation Limit: 3 loop limit within a maximum of 30 seconds of animation on-load. Maximum of 4 minutes of animation upon user-click.
- Audio must be user initiated; click or rollover.
Medium Rectangle
- Size: 300 x 250 pixels
- Maximum file size: 50k
- Creative Formats: JPG, GIF, SWF, HTML
- Border:Positively identifiable border required
- Looping/Animation Limit: 3 loop limit within a maximum of 30 seconds of animation on-load. Maximum of 4 minutes of animation upon user-click.
- Audio must be user initiated; click or rollover.
Non-Expandable Flash Creative
- Maximum file size: 50k
- ActionScript: 2.0, 3.0
- Maximum Flash version: 10
- Recommended FPS(frames per second: 24
- All Flash must accompanied by a backup image (JPG, GIF)
- No embedded click-through
- All CONTEXTWEB-served Flash ads need to have the following clicktag encoded (rather than a hard coded click-thru command):
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on (release) { getURL(clickTAG, "_blank "); }
Note: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and the getURL action.
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- All CONTEXTWEB-served Flash ads need to have the following clicktag encoded (rather than a hard coded click-thru command):
Expandable Media
- Maximum file size: 50k; additional polite load maximum of 2.2mb
- Sizes: 120x600 to 360x600, 160x600 to 400x600, 300x250 to 500x300, 728x90 to 728x315
- User initiated expansion: Roll-over or Click to expand. Close method consistent with method of expansion.
- Expanded banner must include close button.
- Expansion direction: 120x600; right or left, 160x600; right or left, 300x250; right or left, 728x90 down
Pre-Roll Video
- Creative formats: FLV
- Codecs:On2, VP6 or Sorenson Spark
- F4V Container format (for H.264) is not supported.
- Recommended file size: 2mb
- Dimensions / Pixel Resolution: 400x300 or 533x300
- Duration: :15 or :30
- Editing: Do not submit video that needs editing or has any special requirements without prior approval
Rich Media Partners
CONTEXTWEB partners with the industry’s leading rich media providers to keep you on the creative edge of new opportunities.
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