ContextAd

Technology that puts ads in the right context

ContextAd uses our patent-pending technology to connect content, ads, and users. Our system assigns a definition to each web page in our exchange in real time. Then, it matches that definition to a keyword selected by one of our advertisers. For both advertisers and publishers, it's essential to make the most accurate match.

Why we do a better job

ContextAd goes beyond searching for a keyword. It is the only contextual advertising solution to use the context surrounding the key concept of each page to reach the most precise page definition possible. Then, it matches that definition to the proper keyword and topic area. ContextAd is the only contextual advertising solution that uses context to identify the most accurate keywords and derive the most relevant match between Web page and advertiser.

How we can prevent mismatched ads

As illustrated below, ContextAd is able to derive the keyword "Matrix" from the Web page and determine, using the content of the page, that "Matrix" refers to the Toyota automobile, rather than the film or the line of hair care products that share that name. This correlation is essential to ensure proper keyword matching.



ContextAd dynamically derives the keyword concept 'Matrix' from the publisher page.



Then ContextAd dynamically correlates contextual information to relate the keyword to the appropriate context - 'Automobile' - thereby creating an accurate page definition.



ContextAd's dynamically generated page definition is matched against a database of advertiser keywords in contextual categories. Advertisements are selected and served by ContextAd that relate to the keyword 'Matrix' in the 'Automobile' category.