BRAND SAFETY
Trust us to provide the
right environment.
MEDIA SOLUTIONS
Preserving the security of your brand is a top priority for CONTEXTWEB. In order to protect your brands, CONTEXTWEB operates on a continuum that provides safe content at scale. We begin by employing a rigorous inventory qualification /publisher screening process to create a safe foundation. In addition, our technology scans every page in real time to block inappropriate content. At CONTEXTWEB we go “beyond” brand safety by creating environmental models based on additional page factors that reflect individual client requirements. We take these comprehensive measures to ensure that your online ads are only placed in the most appropriate and brand safe environments.
Inventory Qualification
Every publisher that applies to be on the CONTEXTWEB platform must go through a 9-step verification process with 32 screening factors before they can be cleared for selling inventory. We also make the environment safe for our publishers with 24/7 malware and fraud screening. Because there is only a 10% acceptance rate, it is actually easier to get into an Ivy League school than for a publisher to get accepted on CONTEXTWEB. As ads are served, the technology screens every page for inappropriate content, which is instantly blocked. Along with this comes the ability to customize blocked content by eliminating specified keywords. Learning from our real-time process optimizes our ability to exclude highly flagged publishers from the platform.
3rd Party Inventory Validation
CONTEXWEB understands the role 3rd parties play in providing advertisers with piece of mind. We can work with you should you have a preferred vendor for in-flight campaign verification. We can integrate any of the leading validation companies into your campaigns. We also work with these partners to scrub inventory according to their site safety lists on a monthly basis to maintain industry wide standards.
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Enhanced Capabilities
CONTEXTWEB takes environmental monitoring to the next level with the unparalleled insight we have into our inventory. Each domain is scored based on a number of factors including amount and type of user-generated content, page layout, user experience, ad density, age appropriateness and more. With this transparency we have the ability to custom craft domain lists based on these scores to ensure ads are displayed in the most appropriate environments and achieve your specific goals.
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