1,500 Web Publishers Join the ADSDAQ™ Ad Exchange in Only 30 Days
Over 100% Publisher Growth in a Single Month Driven by New, Self Service Name-Your-Price "Selling Desk"
NEW YORK CITY (November 27, 2007) ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ Ad Exchange via the Company's new self service name-your-price "Selling Desk" since it was first offered on October 17th. The new Web-based offering allows small- and medium-sized content publishers to join the ADSDAQ Exchange in less than five minutes. The additions more than double the number of Web publishers working with ContextWeb's ADSDAQ to 2,500 (see Table 1 for rankings)."ContextWeb wants to do two things: Give advertisers control over how they reach consumers in content on both big and small sites; and enable publishers to control the CPM rates they receive for ads served onto their pages," says Jay Sears, SVP, Strategic Products & Business Development for ContextWeb, Inc. "With 1,500 publishers joining in the first 30 days of our new self-service platform, it is clear that smaller content publishers are attracted by ADSDAQ's unique pricing control that enables them to set an AskPrice™ for their premium inventory."
Quality Advertisers and "Name-Your-Price" Help Drive Publisher Sign-ups
In a survey of the new publishers using the self-service option, 84 % said they would recommend the ADSDAQ Exchange to other publishers and 90 % were pleased with the quality of advertisers running on their site thru the program."Allowing me to name my own CPM AskPriceTM has increased my site's profits by 20% since I began using ADSDAQ," says James Hood, CEO/Editor-In-Chief of ConsumerAffairs.com. "I am looking forward to a long profitable relationship with ADSDAQ."
"ADSDAQ has increased our advertising revenue because we can set our own prices and the fill rate has been better than expected," says Kenny Rosenblatt, CEO of Arkadium Games.
The 1,500 self-service publisher sites join a variety of other large destination websites including over 100 of the comScore 250 including SI.com, Salary.com, Local.com and Belo Interactive.
Advertisers and their agencies are looking for new, efficient ways to reach an increasingly fragmented media market and online ad exchanges are such a vehicle," says Mr. Sears.:
- eMarketer says 61% of U.S. Internet users spend most of their time online viewing content from sites not among the top 20 domains.
- Technorati, in its last "State of the Blogosphere" report, noted that there are 93.8 million bloggers.
Michael Comins, SVP, ID Media, says "With the expanded reach and additional niche content available on ADSDAQ, our clients are able to target consumers at the page-level more effectively than ever before."
ContextWeb
ContextWeb was founded in 2000 and launched the ADSDAQ exchange in 2005. The exchange's patent-pending, page-level technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of October, 2007, ContextWeb's ADSDAQ ranks among the top 25 ad supported properties, according to comScore Media Metrix, and reaches 75 million monthly unique visitors.The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers. Also in 2007, Deloitte's New York Region Technology Fast 50 recognized ContextWeb as the 17th fastest growing company in the New York area. ContextWeb investors include leading venture capital firms Draper Fisher Jurvetson and Updata Partners.
Table 1: ADSDAQ by ContextWeb now has inventory from 2,500 sites.
|
Number of Sites (1) |
Total Unique Visitors (2) |
% Reach – USA (2) |
AdBrite |
22,000 |
70,766 |
38.8 |
ValueClick Networks |
13,500 |
135,027 |
74.1 |
Burst Media |
6,200 |
83,094 |
45.6 |
CPX Interactive |
6,000 |
67,304 |
36.9 |
Casale Media Network |
4,000 |
115,087 |
63.2 |
Advertising.com |
3,000 |
159,204 |
87.4 |
ADSDAQ by ContextWeb |
2,500 (#7) |
74,840 (#15) |
41.1 (#15) |
Tribal Fusion |
1,000 |
137,582 |
75.5 |
Blue Lithium |
1,000 |
132,334 |
72.6 |
24/7 Real Media |
950 |
92,743 |
50.9 |
AdDynamix.com |
900 |
68,979 |
37.9 |
Specific Media |
450 |
133,103 |
73.1 |
adconion media group |
300 |
75,674 |
41.5 |
DRIVEpm |
250 |
104,497 |
57.4 |
Google Ad Network |
n/a |
135,353 |
74.3 |
Traffic Marketplace |
n/a |
104,492 |
57.3 |
Interclick |
n/a |
98,055 |
53.8 |
Collective Media |
n/a |
79,171 |
43.5 |
Vibrant Media |
n/a |
72,414 |
39.7 |
PrecisionClick |
n/a |
61,790 |
33.9 |
- OMMA Magazine, October, 2007
- comScore, October 2007
ContextWeb, Inc.
Biff Burns
917-408-6106
bburns@contextweb.com
Back To News Releases
