ADSDAQ™ Exchange to Expand Advertiser Product Line
ContextWeb to Add Capability for Content-Targeted Text Ads
NEW YORK CITY (December 5, 2007) ContextWeb, Inc. announced today it will offer text-based advertisements on its ADSDAQ advertising exchange in 2008, expanding its current offering from contextually-targeted graphical and rich media advertisements.Advertisers will be able to contextually target over 350 categories (See Table 1) on the ADSDAQ exchange with the text ad format. Many ad agencies, search engine marketing firms and direct advertisers are accustomed to placing such ads on Google Adsense and Yahoo! Publisher Network via the Google AdWords and Yahoo Search Marketing programs.
"As ContextWeb looks to bring additional buyers into the ADSDAQ Exchange, content targeted text ads will offer them another option of creative control and be a great addition to our current graphical ad products," said Jay Sears, ContextWeb, Inc.'s Senior Vice President of Strategic Products and Business Development.
The text advertisements are to be offered as part of an ADSDAQ Exchange self service advertising platform expected to launch in the second quarter of 2008. Cost-per-thousand (CPM) and cost-per-click (CPC) pricing will be available with the new service.
The ADSDAQ Exchange
The ADSDAQ exchange currently offers advertisers access to more than 75 million monthly unique visitors (comScore, October, 2007). Nine of the top 10 marketing companies including Omnicom (agencies include Merkley + Partners, Element 79 and others), WPP (including Oglivy and others), Interpublic (includes DraftFCB and others), and aQuantative (including Avenue A/Razorfish and others) currently use the ADSDAQ exchange to run graphical and rich media content targeted campaigns. ContextWeb has a unique ability to contextually target ads in real-time at the page-level, not site-level.About ContextWeb, Inc.
ContextWeb was founded in 2000 and launched the ADSDAQ exchange in 2005. The exchange's patent-pending, page-level technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of October, 2007, ContextWeb's ADSDAQ ranks among the top 25 ad-supported properties, according to comScore Media Metrix.The exchange serves impressions from more than 350 advertisers and more than 2,500 publishers. Also in 2007, Deloitte's New York Region Technology Fast 50 recognized ContextWeb as the 17th fastest growing company in the New York area. ContextWeb investors include leading venture capital firms Draper Fisher Jurvetson and Updata Partners.
Table 1 – ADSDAQ by ContextWeb’s 386 Categories
Movies |
Religion |
Shopping |
Action |
Alternative Religions |
Comparative Shopping |
Comedy |
Atheism / Agnosticism |
Contests & Freebies |
Documentary |
Buddhism |
Couponing |
Drama |
Catholicism |
|
Horror |
Christianity |
Style & Fashion |
Indie |
Hinduism |
Beauty |
Kids |
Islam |
Body Art |
New Releases |
Judaism |
Fashion |
|
Latter-Day Saints |
Jewelry |
Music |
Pagan / Wiccan |
|
80s Music |
|
Television |
Alternative Music |
Science & Weather |
Drama |
Blues |
Astrology |
Game Show |
Christian Music |
Biology |
History |
Classic Rock |
Chemistry |
Kids |
Classical Music |
Geology |
News |
Country Music |
Paranormal Phenomena |
Science |
Dance Music |
Physics |
Sitcom |
Heavy Metal |
Space / Astronomy |
Soap Opera |
Musician’s Exchange |
Weather |
Talk Show |
Oldies |
|
Young Adult |
Rap |
Dogs |
|
Top 40 |
Veterinary Medicine |
Travel |
|
|
Adventure Travel |
News & Current Affairs |
Politics |
Africa |
Budget & Economy |
Conservative |
Air Travel |
Crime, Legal & Justice |
Democrat |
Asia |
Defense, Homeland Security & Immigration |
Elections |
Australia & New Zealand |
Education |
Independent |
Bed & Breakfasts |
Energy |
Liberal |
Budget Travel |
Environment |
Republican |
Business Travel |
Foreign Policy & Trade |
|
By U.S. Locale |
Health Care & Issues |
Real Estate |
California |
Human Rights |
Apartments |
Florida |
International News |
Architects |
Hawaii |
Jobs & Labor |
Buying / Selling Homes |
Las Vegas, NV |
Local News |
|
Manhattan, NY |
Medicare, Medicaid & Social Security |
Sports & Recreation |
New England |
National News |
Auto Racing |
Texas |
Oil |
Baseball |
Camping |
Taxes |
Bicycling |
Canada |
Transportation |
Bodybuilding |
Caribbean |
|
Boxing |
Cruises |
Parenting & Family |
Canoeing / Kayaking |
Eastern Europe |
Adoption |
Cheerleading |
Europe |
Babies & Toddlers |
Climbing |
France |
Daycare / Pre-School |
Figure Skating |
Greece |
Family Internet |
Fly Fishing |
Honeymoons / Getaways |
Parenting K-6 kids |
Football |
Hotels |
Parenting Teens |
Freshwater Fishing |
Italy |
Pregnancy |
Game & Fish |
Japan |
Special Needs Kids |
Golf |
Mexico & Central America |
|
Horse Racing |
National Parks |
People & Relationships |
Horses |
South America |
Dating |
Hunting / Shooting |
Spas |
Divorce Support |
Inline Skating |
Theme Parks |
Gay Life |
Martial Arts |
Traveling with Kids |
Marriage |
Mountain Biking |
United Kingdom |
Senior Living |
NASCAR Racing |
|
Teens |
Paintball |
Video Games |
Weddings |
Power & Motor Yachts |
Action |
|
Pro Basketball |
Computer Games |
Pets |
Pro Ice Hockey |
Handheld games |
Aquariums |
Rodeo |
Online Community |
Cats |
Running / Jogging |
Online Game |
Dogs |
Sailing |
Puzzle |
Veterinary Medicine |
Saltwater Fishing |
Racing |
|
Scuba Diving |
Sports |
Politics |
Skateboarding |
|
Conservative |
Skiing |
|
Democrat |
Snowboarding |
|
Elections |
Surfing / Bodyboarding |
|
Independent |
Swimming |
|
Liberal |
Table Tennis / Ping-Pong |
|
Republican |
Tennis |
|
|
Volleyball |
|
Real Estate |
Walking |
|
Apartments |
Waterski / Wakeboard |
|
Architects |
World Soccer |
|
Buying / Selling Homes |
|
|
ContextWeb, Inc.
Biff Burns
917-408-6106
bburns@contextweb.com
Back To News Releases
