Executive Team

Anand Subramanian

Chief Executive Officer

Mr. Subramanian is a technology entrepreneur and innovator who founded ContextWeb, creators of the online advertising exchange ADSDAQ, in 2000. His vision was to develop an easy-to-use ad exchange that brings together advertisers and publishers to enable mutually beneficial advertising transactions. As CEO, Mr. Subramanian directs all aspects of ContextWeb's business and operations. This includes building and managing a team of technology innovators, sales, marketing, operations, product management and new product development. He also has an extensive background in technology sales and delivery and a proven track record of corporate leadership.

Before joining ContextWeb, Mr. Subramanian was Vice President of Product Development at Gobi, Inc., a provider of accessible home computing and Internet connectivity. From 1996 through 1999, he managed a team of technology consultants and sales staff at iGate Capital, an IT and finance/accounting staffing resource company, with responsibility for major accounts including AT&T, Bellcore and MCI. In the early 1990s, Subramanian built and ran a successful healthcare software business in Bombay, India. Mr. Subramanian is a frequent speaker and commentator on technology, digital media and the convergence of the two. He has recently spoken at Red Herring's "Always On" Conference and penned an article for MediaPost on the benefits of the Long Tail to advertisers.

He received his Bachelor of Technology degree from the Indian Institute of Technology (IIT) Bombay in 1992.

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Richard Sheldon

Chief Financial Officer

Prior to joining ContextWeb, creators of the online advertising exchange ADSDAQ, in 2006, Mr. Sheldon provided CFO consulting and capital-raising services to small and middle market companies. He has also held CFO positions at ECONnergy Energy Company, Concrete Inc. and Weatherford Global Compression Services. In addition, Mr. Sheldon was a business development executive at GE Capital and a strategy consultant at McKinsey & Company. He started his career at Arthur Andersen in London where he became a Chartered Accountant.

Mr. Sheldon holds a M.A. from Oxford University, a M.B.A from Columbia Business School and is a member of the Chartered Accountancy Association.

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Shanthini Sarkar

SVP, Operations and Product Management

Ms. Sarkar comes to ContextWeb, creators of the online advertising exchange ADSDAQ, from Gobi, Inc., a provider of accessible home computing and Internet connectivity, where she was the Assistant Director of Client Experience responsible for timely order fulfillment and efficient customer service. At Gobi, she also served as Project Manager, overseeing the design, implementation and rollout of the in-house order management system. Ms Sarkar's earlier positions included Lead Software Developer at Sapient Corporation.

Ms Sarkar holds a B.S. degree in Computer Systems Engineering from Stanford University and a M.S. in Computer Science from Columbia University.

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Jay Sears

SVP, Strategic Products and Business Development

Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.

Prior to joining ContextWeb, Mr. Sears was SVP Business & Strategy Development for EDGAR Online from 1997 to 2004 where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The Nasdaq Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff. Mr. Sears regularly speaks at industry conferences such as Search Engine Strategies and CIMA and has been quoted in publications such as Jack Myers Report, MediaWeek, Inc Magazine and many others.

Mr. Sears received his BA in political science from Kenyon College in 1989.

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Robert Daniel

SVP, Sales and Publisher Development

Before he joined ContextWeb, creators of the online advertising exchange ADSDAQ, in 2006, Mr. Daniel worked at Advertising.com for over six years, most recently as Director of Strategy. At Advertising.com, he started as an analyst and was promoted numerous times into various sales and sales management positions. Mr. Daniel's team grew revenue by over 1,200% in 4 years and they were instrumental in selling Advertising.com's branding and behavioral suite of products. Prior to his work at Advertising.com, he was a financial analyst at AT&T.

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